Instagram is clearly where your business needs to be in 2022. This platform has grown to provide ample opportunities for brands to gain more followers and the engagement it requires to flourish. If you’re looking for creative ways to engage with your audience on Instagram, the tips mentioned below could help. Let’s jump right in!

How to Increase Followers

Being famous on Instagram and having a good number of followers can be extremely beneficial for your business. Below are three short, but effective tips to help you get more real followers on Instagram:

Tip #1: Maintain Feed Consistency

As Instagram is a visual platform, it’s recommended that you have a consistent feed. Your feed should be aesthetically pleasing and in sync with your brand’s style. Most brands stick to a style guide in order to keep all their designs the same across all social media platforms. Feed consistency helps users to exactly know what your brand is all about and attracts the right target audience that you want.

Tip #2: Create Engaging Instagram Stories

Use Instagram stories creatively to engage with your current followers. This is because it will help you to create a community and reach more followers. You can use polls, images, boomerangs, questions, videos, or even start your own Instagram TV if you have something to share.

Tip #3: Use Hashtags Wisely

Images with good hashtags work like SEO for your posts. Using good hashtags is a nice way to get people to view your profile. Take time to research which tags are used the most. You’re allowed to use 30 hashtags per post, but it’s not advisable to do so. Instead, use at least 5 tags that go along with your theme. The key is to be creative.

How to Use Instagram Dark Mode

The Instagram dark mode is an alternative color scheme that switches Instagram’s basic white interface to one with shades of black and gray. It’s easy to use and looks super cool. Follow these simple steps to switch to dark mode:

Android Phone Settings:

– Open your phone’s settings

– Scroll down to ‘Display’

– Activate the ‘Dark theme’ toggle

– Launch Instagram

iPhone Settings:

– Open your phone’s settings

– Select ‘Display and brightness’

– Tap ‘Dark’ to change the theme

– Launch Instagram

How to Create Your Own Instagram AR Filter

As mentioned earlier, Instagram Stories are an effective way to engage your users. Instagram has been using augmented reality (AR) filters (AKA face filters) since 2017. But now, using the Facebook-owned platform Spark AR Studio, users can also create their own interactive AR filters.

Follow this step-by-step guide to create your custom filters:

Step 1: Download Spark AR Studio. It’s available for Mac and Windows.

Step 2: Decide if you want to use a readymade template or create your own filter from scratch.

Step 3: Start creating your filter

Step 4: Upload a 3D asset. You can select one from the AR Library or import your own. The AR library also offers free audio files, animations, and more.

Step 5: Use the Scene Panel to edit how the filter looks, moves, and interacts with the real-world.

Step 6: Test your effect by sending it to your Instagram or Facebook account to see how it works on Stories.

Step 7: Click the ‘upload’ button to publish your effect.

Keep in mind that your effect will not get published immediately, as it will be reviewed to ensure it meets Spark AR’s policies and guidelines. The review may take a few days or even up to one week.

How to Create & Upload Instagram Reels

If you know how to use Instagram Stories, you should have no problem switching to Instagram Reels. This format allows you to record and edit several 15-second videos set to popular songs. Follow these simple steps to create your Instagram reels:

Step 1: Select Your Music, Speed, and Filters

– Open the Instagram Stories camera and select the Reels option.

– Select a song from the Instagram music library.

– Set your timer and countdown.

– Select an effect from Instagram’s effects gallery.

– Speed up or slow down any part of the video or audio.

Step 2: Record Your Video

– Just press and hold the capture button to shoot your video.

– You can record reels in a series of clips or all at once or use video uploads from your gallery.

– After recording, add other effects to your videos, like GIFs, stickers, and text.

– You can also select when a text should appear in your video.

Step 3: Share online

– Tap the next button in order to share your Instagram reel.

– You can add a caption and hashtags, edit the video, and tag your friends.

We hope this guide helps you become an Instagram star! It’s time to get creative. Good luck!